Drive Awareness
Each member hotel has a profile on HistoricHotels.org with full descriptions, photos, and reservations page with booking capability. All marketing promotions direct traffic to HistoricHotels.org. To update your profile and images, email webmaster@historichotels.org.
VIEW PROFILE STANDARDSMarketing Opportunities
StraxAR: An Augmented Reality App to Drive Revenue
StraxAR’s patented technology transforms static objects, pamphlets, and even magazine ads into interactive storytelling opportunities, making historic hotels a natural fit. When using the StraxAR app at a Historic Hotel, guests can simply point their devices at historic artifacts, architectural features, signs, or artwork within the hotels to unlock engaging multimedia content, including videos, narratives, and guided tours. This seamless integration of AR technology enhances the emotional and intellectual connection guests have with the rich history at historic hotels—all while driving revenue by pushing users to explore on-site amenities, add-ons, activities, F&B, giftshop, and more.
A Taste of History with Chef Walter Staib
A third-generation restaurateur with more than four decades of culinary experience, Chef Walter Staib is an author, Emmy Award winning TV host, James Beard-nominated chef and culinary historian. Chef Walter Staib travels the globe, to historical locations, into famous kitchens and exotic markets to bring you A Taste of History. The cooking TV series explores, educates, and brings America's culinary heritage to life through the recreation of elegant and sumptuous dishes inspired by the founding fathers. He has sampled cocktails, entrees, and desserts at more than a handful of Historic Hotels of America members, where history is preserved through culinary arts. Contact Katherine Orr for more information about how to make your hotel part of the A Taste of History series.
Visibility and Digital Marketing Programs
Extend your reach with the Historic Hotels of America Visibility and Digital Marketing Program. Our website visibility programs allow you to deliver your message to the heritage and cultural travelers we know best. Your campaign can include featured placement on HistoricHotels.org, online media campaigns, social media campaigns, dedicated eblasts, and inclusion in the Discover & Explore enewsletter. Contact Steph Price to book or learn more.
The Concierge Newsletter
Each month, Historic Hotels of America distributes a members-only enewsletter to advertise sales initiatives, events, marketing programs, and revenue generating ideas. This important communication informs Historic Hotels of America members about special projects and keeps them in touch with the organization.
Discover & Explore Newsletter
Discover & Explore is a monthly enewsletter sent to over 250,000 households and features hotel specials, offers, and historic fun facts.
Employee Special Offers Newsletter
Employee Special Offers features discounted rates at member hotels (that have loaded the employee rate) and is sent to over 7,000 applicable employees.
Grandin Hood Publishers
Founded by Pulitzer Prize-winning photographer Robin Hood, for over 35 years Grandin Hood Publishers has produced hardcover, commemorative books that tell the stories of historic hotels and other historic buildings through beautiful photography and archive-based storytelling. The team at Grandin Hood provides Historic Hotels of America members with turnkey service from the research and photography stage to creative and design tasks to printing and marketing the new book. Contact Katherine Orr for more information and to receive a free quote on a book featuring your historic hotel.
Hotels with a Past by Peter Greenberg
Known for his "Travel Detective" show and media persona, CBS' chief travel correspondent Peter Greenberg has made a name for himself among historic hoteliers with his special 'Hotels with a Past' segments. 'Hotels With a Past' reveals the fascinating stories and opportunities of the world’s most iconic hotels. Peter Greenberg and his loyal audience understand that a hotel isn’t just a building: each one is a living, breathing part of our past. Contact Katherine Orr for more information about how to make your hotel part of the 'Hotels with a Past' series.
Partnership with the National Trust for Historic Preservation
The National Trust for Historic Preservation provides benefits to Historic Hotels of America member hotels, including guestroom complimentary magazines and editorial and advertising opportunities in Preservation, the quarterly magazine for the National Trust for Historic Preservation.
Preservation Magazine Advertising
The award-winning Preservation, the quarterly magazine of the National Trust for Historic Preservation features in-depth articles, elegant narratives, and vibrant photography of the most beloved historic buildings, sacred places, and heritage travel destinations in the United States. Preservation inspires readers not only to learn more about the challenges and joys of preservation, but also to visit historic places through its extensive travel section. The magazine is distributed to over one million households each quarter, including the National Trust for Historic Preservation members and can be found in over 170 Historic Hotels of America member hotels and 35,000 guestrooms. Contact us about distributing the magazine in your guestrooms or to advertise in the Historic Hotels of America section.
Non-Profit Partner Promotions
Through partnerships with the U.S. Department of the Interior, National Park Service, statewide preservation organizations, the National Park Foundation, and other tourism and preservation nonprofit organization members can take advantage of additional exposure, promotions, and campaigns. Contact Stephanie Price to learn more.
Social Media
To encourage heritage travel and spark conversations with fans, Historic Hotels of America actively engages with consumers on various social media channels with daily posts, open-ended questions, surveys, enticing photos, and fascinating historic facts.
Hotels can participate by purchasing a Social Media Takeover. This marketing program expands the popular Instagram Takeover to increase engagement, reach, and add followers to your social media handles, all while being handled by our team.
Find us on Facebook, X, Pinterest, and Instagram. Members can forward news and stories to post on social media outlets. In addition, members can follow Historic Hotels of America | Historic Hotels Worldwide on LinkedIn. Join the conversation by becoming a member of the Historic Hotels group for news and networking opportunities.
The Top 25 Historic Hotels Lists: No-Cost Media Exposure for Historic Hotels Members
Historic hotels and resorts that participate in the Top 25 Lists program enjoy increased exposure to thousands of media outlets--including ones with global and luxury reach--that provide new opportunities for earned media placements and millions of impressions. Additionally, engagement with the Top 25 Lists is considered during the Annual Awards of Excellence Nominee Finalist selections, and content from the lists feeds into Historic Hotels e-marketing, the Historic Hotels of America Directory, and other marketing communications from the National Trust for Historic Preservation to its supporters such as Preservation magazine. Keep an eye out for calls-to-action to submit your hotel or resort for these Top 25 Lists. Contact Katherine Orr to find out how your hotel can participate in these no-cost marketing campaigns.
Sales
Historic Hotels of America offers its members valuable yet affordable supplemental opportunities to participate in various tradeshows, client events, partner client events, consortia, and other sales programs, all of which serve to enhance and extend the hotels’ direct sales efforts.
Group Sales
The Historic Hotels of America National Sales Office in Washington, DC is responsible for disseminating group business leads to member hotels.
Member hotels pay an after-departure performance fee based on the total consumed group room revenue associated with definite bookings referred by the Historic Hotels of America National Sales Office. Members are encouraged to provide the Historic Hotels of America National Sales Office with sales kits and to schedule an in-office presentation whenever traveling to Washington, DC.
Sales Collateral
To supplement the Historic Hotels of America Annual Directory, the creative services team has developed a marketing piece, which details meeting room specifications of all Historic Hotels of America members. It is a helpful tool for meeting planners and enhances any sales proposal. The Meeting Room Facilities Guide is available here.
Questions regarding Historic Hotels of America Sales Program, please contact:
Stephanie Calhoun
Senior Vice President, Operations
+1 202 772 8336
scalhoun@historichotels.org
Public Relations
The Public Relations program at Historic Hotels of America follows a plan to promote the brand and raise awareness of its members through regional media lunches, themed pitches, exciting new member programs, press releases, member communications, and more.
Press Releases
Historic Hotels of America regularly distributes engaging and unique press releases to showcase the brand and the breadth of our members. New member announcements, seasonal packages, and milestone anniversaries are often highlighted and distributed to a targeted list of print, electronic, and online media outlets for both the consumer and trade publications.
Click here to view our Press Room and Inspiration section.
Social Media
Consumers are always looking for travel inspiration. Join the conversation with us on all of our social media channels and build brand enagement by tagging us wherever possible.
